Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium
- Search Engine Optimization (SEO)
- Content Marketing.
- Social Media Marketing.
- Pay Per Click (PPC)
- Affiliate Marketing.
- Native Advertising.
- Marketing Automation.
- Email Marketing.
Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
What is digital marketing strategy? Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business
It’s the most traditional of the three types of digital media—you pay to leverage an existing channel. Examples include digital display ads, paid search, and native advertising. Paid media lets you reach a large-scale audience and direct attention to your content that wouldn’t otherwise find it.